Introducing Funeral Cover
Honouring your loved ones with dignity.
Plan. Protect. Provide.
Introducing
Funeral Cover
Honouring your loved ones with dignity.
Plan. Protect. Provide.
Discover more
PRODUCTS
Simple solutions, meeting you wherever you are.
Asuer simplifies technology and financial services by bridging the gap between your needs and available resources. No matter where you are or who you are, you should have access to solutions that meet your needs. Asuer uses technology to provide trustworthy products that work for you.
Insure
Funeral
Your trusted partner in managing unforeseen costs.
Saying goodbye to someone is a difficult and emotional moment, and the last thing you want to worry about is the financial well-being of your loved ones. Rest assured, you are protected, and your final farewell will be managed with the utmost dignity and respect.
Connect
Mid 2025
Make the connection, right where you are.
We focus on clear communication to build trust and understanding with you. We work together with trusted partners to offer flexible products that fit your changing needs. We truly care about you and your community’s well-being beyond just providing a service.
Finance
Coming Soon
Empowering you financially is on our roadmap.
With the prevalence of digital tools and access to financial products online, we are excited to explore ways to help you accept digital payments, take out loans, send money across borders, and much more.
ABOUT
Empowering African Communities with Innovation, Technology, and Opportunity
For over 26 years, our parent company, Botle Buhle Brands (BBB), has been making a positive impact by creating opportunities and building a strong network in underserved communities. Asuer is proud to build on that foundation and contribute to the inclusion and upliftment of those same communities within the financial services sector.
- We develop innovative digital and financial products and meet our customers where they are.
- We offer seamless technology solutions that will help individuals and businesses work smarter and reach further.
- We help communities grow by creating economic opportunities and promoting financial inclusion.
ABOUT
Empowering African Communities with Innovation, Technology, and Opportunity
For over 26 years, our parent company, Botle Buhle Brands (BBB), has been making a positive impact by creating opportunities and building a strong network in underserved communities. Asuer is proud to build on that foundation and contribute to the inclusion and upliftment of those same communities within the financial services sector.
- We develop innovative digital and financial products and meet our customers where they are.
- We offer seamless technology solutions that will help individuals and businesses work smarter and reach further.
- We help communities grow by creating economic opportunities and promoting financial inclusion.
VISION
Our vision is to build a digital financial ecosystem rooted in Innovation, Integrity, and Impact.
Innovation
Challenge the limits of possibility.
Our focus is on generating positive, measurable change and creating economic opportunities. We approach every challenge with a logical mindset, using data and evidence-based strategies to ensure our initiatives are both impactful and sustainable.
Integrity
Integrity is our compass.
We operate with transparency, honesty, and ethical practices, staying true to who we are and what we stand for. We prioritise the needs of our customers, embracing authenticity in our actions and communication to build trust within the communities we engage.
Impact
We’re here to make a difference.
We understand our communities’ challenges and are committed to supporting them every step of the way. By pushing boundaries and embracing new ideas, we solve complex problems with cutting-edge solutions, always prioritizing those we serve.
BLOG
